The Real Reason Accountability Is Hard: It’s All About Ownership
Why do so many people wrestle with accountability?
We assume it’s a motivation issue or a discipline issue, but most of the time, it’s an ownership issue. We naturally want to protect ourselves by blaming circumstances, timing, or other people. Behavioral psychology even shows that we’re wired with biases that make it easier to say, “It wasn’t my fault,” than to say, “This is on me.”
Think about everyday situations:
The person who’s always late and blames traffic instead of leaving earlier.
The colleague who misses a deadline and says the team didn’t support them.
The friend who says they can’t get healthy because life is too busy.
It’s easier to point outward than to look inward. But ownership is the turning point.
I had this moment in 2016. I let my health slip, not because life was too busy, but because I kept telling myself I was still in better shape than some people. I wasn’t eating well, I wasn’t consistent at the gym, and I was making excuses. Then it hit me. In ten years, I would either be in the best shape of my life or the worst, and the choice was completely mine. That moment of ownership changed everything.
It’s actually what inspired me to build Growdie. I realized many people struggle with owning their growth journey, and I wanted to create something that helps them do that in a real and tangible way. Growdie isn’t about checking boxes. It’s about visibility and accountability. Most people grow in the dark. They don’t know how to talk about their growth, and they can’t point to the reps behind it. Growdie gives you the data and clarity to see your growth, measure it, and understand it.
And let me be clear. Yes, this is hard. It will be one of the hardest things you ever do. Every rep takes time, energy, and intentionality. But this is the kind of leadership the world needs. We don’t need more talented people coasting on skill. We need leaders who show up, do the work, and set the example. Leaders who own their growth instead of waiting for someone to push them.
I’m just going to be bold here. If you want to take ownership of your growth, you need to get on Growdie. For real. I’ve been in this app all year, and my ownership has gone through the roof. My growth has gone through the roof. My intentionality is on a level I have never experienced before. So much of that is because of the reps I am getting every day and the people I’m seeing and interacting with inside the app.
Some of you are missing that. And when you start, you will feel the challenge of stepping into something new. You’ll have every excuse in the book because ownership is uncomfortable. But as someone who has been doing this for years, with almost a decade of logging my reps, let me tell you something clearly:
When you get your first 300 reps, it will change your life forever.
But the choice is yours. I can’t force you to do this. Some of you may not be ready yet. But some of you are ready. You’re just sitting on your hands, hoping growth will happen on its own.
So take the step. Step into ownership. Step into visibility. Step into Growdie with us.
Because I’m telling you…
It can change your life forever. 💯