It’s Not About You
One of the biggest reasons people struggle to lead others is simple:
Their life still revolves around themselves.
They make decisions that are convenient to them, that benefit them, that inspire them, that feed their ego.
And when that happens, something dangerous forms:
You’re not leading yourself.
You’re leading your ego.
And the ego is a terrible leader.
I’ve watched leaders with massive potential lose influence because everything pointed back to themselves. And I’ve watched leaders who intentionally invest in themselves and others, leaders who show up, stay consistent, and live with purpose, transform entire teams because their lives are worth following.
Most people want the benefits of leadership without the responsibility.
They want the inspiration without the consistency.
They want the growth without the reps.
But here’s what wise leaders know:
You can’t start modeling late.
Your example is shaping someone right now.
If we don’t take that seriously, we will create leaders who talk the talk but never walk the walk and think that’s good enough.
I’m not okay with that.
We need leaders who live the lives they talk about.
Not perfectly, but consistently.
Not privately, but visibly.
It’s time to move from “trust me, bro” to:
“Watch me… and I’ll show you.”
Why This Is a Big Deal
Because leadership is inherited.
People don’t copy what you say.
They copy what you consistently do.
Leadership studies show that observed behavior has 4 to 10 times more influence than taught principles.
Translation:
You’re building your legacy even on the days you’re not trying to.
And the behavioral data is clear:
70 to 80 percent of people default to ease unless example raises the standard.
Most habits collapse within 7 to 10 days without immediate reward.
Consistency grows inside community far more than isolation.
But this is where Growdie has revealed something fascinating:
The Growdie Pattern: The More a Leader Carries, the More Capacity They Build
Inside Growdie, I’ve noticed something fascinating:
The most consistent leaders are usually the busiest ones.
The ones with the most responsibility.
The ones developing others.
The ones who stay committed even when life gets full.
And yet… they still have capacity for more.
They actually become more consistent.
There’s science behind this.
1. Responsibility Increases Cognitive Efficiency
Studies show that people with defined responsibilities activate stronger executive functioning.
Meaning:
Your brain organizes itself better when what you do matters to someone else.
2. Helping Others Increases Motivation
This is the “helper’s high.”
Supporting others boosts dopamine in a sustainable way, not a quick hit.
It enhances consistency and purpose.
3. Purpose Creates Energy
Purpose is neurological fuel.
When leaders know their actions influence others, their brain increases endurance.
This is why leaders who invest in the growth of others, not just their own tasks, end up with greater clarity, resilience, and consistency. Their capacity isn’t natural; it’s built through responsibility.
And that’s why the busiest leaders often grow the most.
It’s not because they have more time.
It’s because they have more meaning, and meaning expands capacity.
A Personal Story
Six years ago, I made a decision that changed everything.
I said:
“I’m going to read the Bible every year for the rest of my life.”
It wasn’t hype.
It was conviction.
Two thoughts hit me:
If I want to know Jesus, His Word shouldn’t just be something I read, it should shape my life every day.
If I’m discipling people, what kind of example am I setting if I don’t live what I teach?
So I rearranged my entire life around it.
And six years later, I’ve read the Bible cover to cover six years in a row.
That’s 2,100 plus reps, hitting the habit 99 percent of days, missing fewer than 20 total.
I’m excited to hit 10,000 one day.
I don’t plan on stopping.
Because yes, it strengthens me…
but more importantly, it sets a real, tangible, visible example for the people I lead.
Don’t Let Your Ego Win
Ego driven leadership ends in the same place:
You reach the top…
but you build nothing that lasts.
You acquire things…
but leave behind a weak legacy.
If you’re a leader, this message is for you.
Don’t waste years building yourself and forgetting the people who are supposed to follow you.
It’s about who you’re becoming
and who you’re building.
This Is What Grow or Die Is Really About
Grow or Die isn’t hype or motivation.
It’s not content for content’s sake.
We’re building a culture where:
Leaders live what they teach
Consistency is normal
Reps matter
Purpose expands capacity
Legacy starts today
If you want to grow, live it out.
If you want to lead, model it.
If you want to build a legacy, earn it.
Because if no one can follow your life, they will never truly follow your words.
Leadership isn’t about you.
It never was.
It’s about the people who follow after you.
Now go live it. 💯